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3.1 Information and Data

What is data?

  • Data is an increasingly big part of our lives
  • Lots of data is stored by government and business
  • Anything written or spoken may also be classed as data

Data on its own is meaningless.

It only becomes useful when we process it.

At this point, it becomes information.

Data Information Knowledge diagram

Information = data + [structure] + [context] + meaning

Data may not always need structure and context to become information, but it often does.

  • Example of Data

    Information = data + [structure] + [context] + meaning

     • Raw data: 55, 72, 88, 49, 95

     • Raw data is unprocessed facts and figures that have no meaning on their own

  • Example of Adding Structure

    Information = data + [structure] + [context] + meaning

    Adding structure organises the data:

     • Student A: 55

     • Student B: 72

     • Student C: 88

     • Student D: 49

     • Student E: 95

  • Example of Adding Context

    Information = data + [structure] + [context] + meaning

    Adding structure organises the data:

     • Student A: 55 marks (out of 100) in the Maths test

     • Student B: 72 marks (out of 100) in the Maths test

     • Student C: 88 marks (out of 100) in the Maths test

     • Student D: 49 marks (out of 100) in the Maths test

     • Student E: 95 marks (out of 100) in the Maths test

  • Example of Adding Meaning

    Information = data + [structure] + [context] + meaning

    Adding meaning allows us to interpret the results

     • The pass mark is 50. Students A and D failed, while B, C and E passed.

     • Student E had the highest score (95).

     • The class average score was 71.8.

  • Using Information

    Information = data + [structure] + [context] + meaning

    We now have information which we can use to make decisions, such as…

     • Which students need extra support?

     • Do topics need to be revisited?

     • Should some students move to a different set?

  • Knowledge

    Now we have information, and have made our decisions, we have knowledge!

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Quick Quiz

Click the purple circle to select your answer

What is knowledge in the data-information-knowledge hierarchy?

Making decisions using information
Data stored in a database
Raw numbers and text
Information with no meaning